Content Manager

Qualifications & Competencies

• Advanced writing and editing skills
• Excellent written and verbal communication skills
• Ability to come up with creative ideas
• Strong leadership and management skills
• Detailed knowledge of current online tools and marketing trends, including SEO
• Ability to solve problems swiftly
• Advanced computer skills
• Excellent analytical skills and attention to detail

Responsibilities

- Content Strategy and Planning: Content managers are responsible for developing and executing content strategies aligned with the organization's goals. They conduct research to identify target audiences, determine content objectives, and define key messages. They collaborate with stakeholders to create a content calendar that outlines the topics, formats, and distribution channels for content creation.

- Content Creation and Editing: Content managers often work closely with writers, designers, and other content creators to develop high-quality and engaging content. They provide guidance on content tone, style, and structure to ensure consistency and brand alignment. Content managers may also be involved in writing and editing content themselves, ensuring it is accurate, well-written, and optimized for the intended platforms.

- Content Optimization: Content managers implement SEO strategies and best practices to optimize content for search engines. This involves conducting keyword research, optimizing metadata and headlines, and ensuring content is easily discoverable by search engines. They also monitor and analyze website analytics to identify areas for improvement and adjust content strategies accordingly.

- Content Distribution and Promotion: Content managers determine the most effective channels and platforms for content distribution. They may manage social media accounts, coordinate with marketing teams, and utilize email marketing or paid advertising to promote and distribute content. They track the performance of content across different channels, analyze engagement metrics, and make data-driven decisions to enhance reach and effectiveness.

- Content Governance and Compliance: Content managers establish guidelines and standards for content creation, ensuring adherence to brand guidelines, legal regulations, and industry best practices. They may develop and enforce content policies, oversee content approvals, and maintain an organized and accessible content library or management system.

- Content Performance Analysis: Content managers track and analyze content performance metrics, such as website traffic, engagement rates, conversion rates, and user feedback. They use this data to evaluate the effectiveness of content strategies, identify areas of improvement, and make data-driven recommendations for future content creation and distribution.

- Collaboration and Stakeholder Management: Content managers collaborate with various stakeholders, including marketing teams, subject matter experts, and designers.They effectively communicate content requirements, provide feedback, and ensure alignment with overall marketing and brand strategies. They also build relationships with external content creators, agencies, or freelancers if needed.

Requirements

Bachelor's degree in journalism, communication, English or any related field.

Experience in a similar role.

Skilled at developing original and engaging content.

Excellent editing and proofreading skills.

A keen eye for attention and creativity to build brand value.