MARKETING OFFICER

Main Duties and Responsibilities:

Develop, implement and evaluate comprehensive marketing plans to support organizational goals
Execute multi-channel marketing campaigns to increase brand awareness and drive customer engagement
Collaborate with cross-functional teams to ensure alignment of marketing efforts
Analyze market trends and competitor activities to identify opportunities for growth
Create compelling and relevant content for various marketing channels, including social media, email campaigns and website
Manage and update content on digital platforms to ensure consistency and accuracy
Monitor and manage marketing budgets, ensuring effective allocation of resources
Provide regular reports on budget utilization, variances, and recommendations for optimization
Assist in the design, production and distribution of materials to enhance brand visibility
Assist in timely and cost-effective material delivery
Plan, coordinate, and execute marketing events to promote brand awareness and engagement
Work closely with internal teams and external partners to ensure successful product launches and to ensure seamless communication and alignment of marketing efforts with sales objectives

Required Qualifications and Experience:

Minimum degree holder in Marketing, Business Management or a related field
At least three (3) years’ work experience in related field
Certifications and experiences in digital marketing will be advantageous
Event planning and execution experience will be advantageous

Required Skills and Aptitudes:

Excellent communication skills in both French and English
Strong organizational and project management skills
Creative and innovative thinker
Detail-oriented with strong analytical skills
Ability to work independently and collaboratively in a team environment
Results-driven with a commitment to meeting and exceeding targets
Familiarity with POS material preparation and distribution